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Back to school

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Today marks the start of the school term, a bittersweet time where the kids head back to a new year of learning and parents readjust to having no children around. 2016/17 was a great holiday but after six weeks off both kids and parents are ready for the school term to begin.

The cost in economic terms of NZ's long summer school holiday must be quite large, perhaps offset in GDP terms by increased spending on travel, accomodation and holiday activities but in terms of a productivity hit for a family run business such as NZ Fine Prints the school holidays are a bit of a trial. Business is reduced to the bare minimum of getting prints shipped out the door, there is no spare time for planning, cataloguing or dealing with artists - anything outside of the ordinary is pushed forward into late January when we are back at work without the children under foot.  Looking back the family memories of the holidays are will be a big bunch of good times but we have really tried the patience of some customers along the way - but what alternative there is to tag team parenting reduced to part time hours over the school holidays eludes me.

Glenn Jones' print of coloured
crayons labeled in te reo Maori
Back to school is also part of what NZ Fine Prints are doing in 2017.  Pre-internet we had a division of our company devoted to supplying NZ schools with art education materials, particularly large colour reproductions of famous paintings.  This part of our business has reduced to a fraction of what it was now that teachers can access colour images over the internet for classroom use, basically we ended up selling school teachers with discounted prints for their homes rather than providing educational resources for the classroom!

We still think that kids growing up should be surrounded with good quality prints of paintings that are more than the purely decorative, to learn about art history and to appreciate what a rich visual culture has been created by artists over the past 500 years but we no longer import a purely educationally focussed range of prints.

Posters and prints will always be on walls of kiwi kids classrooms so we are expanding the prints for children/kids art collection in 2017 to include educational posters such as NZ and world maps (including NZ map posters in Te Reo Maori), and we're adding some great kiwiana ABC posters for the pre-school learners as well.

Print sales to the UK & US markets changed over Xmas 2016

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Our analytics maven pointed out something interesting to us recently.  NZ Fine Prints' revenue from sales into two traditionally strong markets - the United States and the United Kingdom - dropped over the Xmas period 2016 compared to 2015.  This was hidden in our overall figures as sales domestically grew year on year, we hadn't noticed this decline and had been patting ourselves on the back for another Xmas better than the previous one! (The other top overseas destination for NZ prints (Australia) was flat, just a couple of percentage points higher than last year).

As any business owner knows a drop in sales is both alarming and a signal of something - but understanding why a businesses sales into a particular market dropped is a puzzle.

Initially we assumed that political uncertainty (election of Trump in the US and Brexit in the UK) could be the biggest factor in this decline, it's a sentiment that would be hard to measure of course but intuitively when the financial outlook is less clear making the decision not to buy a non-essential item such as an artwork might be a logical response.  The ongoing strength of the NZ dollar against the pound was brought up in our meeting, but the $US has been rising against the $NZ so relative currency strength probably wouldn't be a factor in both of these markets declining at the same time.

But then our analytics revealed something else that neatly fits another theory, not sure how we can test the validity of this without a survey of our customers but bear with me...

We were surprised to note that the total number of transactions had not fallen, and a similar number of prints were bought in an average sale - it was the average value of each sale (ie the cost of each print purchased) that had dropped.

Native Birds poster $NZ 39.95
Our theory:  we are wondering if kiwis living in these two countries are buying a less expensive poster (such as the top selling Native Birds of NZ poster at just $39.95) as a short term reminder of home, wall art that isn't meant to be on the wall for the rest of their lives.  It's an inexpensive large artwork that can even just be pinned on the wall, more temporary and less expensive to display than a framed print.  

Previously an edition by a top shelf NZ artist like Dick Frizzell - one of his tiki series for instance like the "1938 Tiki" pictured below which start at 20x the price of the bird poster even for a small work- was a more typical purchase.  This is an artwork you would buy to have a lasting memento of Aotearoa to treasure for the long haul - perhaps if you did not have any inkling that maybe one day you would be returning home to NZ to live.
D. Frizzell "1938 Tiki" $NZ 650 

Is this change in preference for the temporary decoration over the long-lasting taonga an indication that kiwi immigrants to these countries are feeling less certain about their long term prospects?

And is this an indicator that perhaps even more kiwis are actually planning to be returning home while we are already undergoing a period of sustained record high immigration?

Art that we buy for ourselves reveals a lot about us (yes, even those customers who "don't know anything about art but know what I like when I see it" but who actually do have an appreciation of art that just needed some encouragement) - but we have never considered that the value and intended longevity of a purchase might mean something too.  But we have been left wondering if this (hopefully temporary!) sales blip for NZ's largest art print and poster gallery provides an insight into the current mindset and perhaps future plans for the kiwi diaspora?


Who is Milton Springsteen?

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Street art's profile rises in NZ 

Back in 2009 street art wasn't an art movement that NZers were particularly familiar with, we knew about graffiti (and that in general this was a bad thing) and I wasn't sure what to call artworks that were on the street before they were prints (aerosol art anyone?).  This began to change with the phenomenal rise into popular consciousness of the British street artist Banksy, and American artist Shepard Fairey's Hope poster for Barack Obama which became the enduring image of Obama's first campaign that is now symbolic of the mood behind the election of the US's first African American president.

But the rise of popular awareness and widespread enjoyment of street art in New Zealand can probably be traced to the efforts of one man in that year, George Shaw, and this started with the first Oi You Festival of Street Art held in Nelson in 2009.  When Oi You moved to Christchurch post earthquakes (as Rise) this turned into the most popular art exhibition the city had ever had and changed the face of Christchurch city forever.

Arrival of the artist known as Milton Springsteen

Fries with That? by Milton Springsteen
One of the intriguing names associated with the street art festivals was Milton Springsteen.  This anonymous artist created artworks known as the "Corrupt Classics", these paintings were also available as limited edition prints which sold briskly to festival goers as well as being stocked here at NZ Fine Prints.  We rapidly sold out of these editions - although a couple took a while longer to sell out (a riff on Van der Velden's Otira Gorge series did not not have the same immediate appeal as a re-working of NZ's most popular painting).

When the prints sold out my inner journalist got the better of me and I decided to see if I could find out who Milton Springsteen actually was once and for all.

On the trail of the artist's identity

Customers assumed we would know the artist's identity but kept it a secret, however we never dealt with the artist directly, the prints were sent to us from Nelson or we would pick them up from George who stayed at the YMCA in Christchurch while the street art festivals were on.  We had profiled who we thought might be the kind of person who would have the appreciation of NZ's art history as well as the artistic skills to recreate paintings in the style of Bill Hammond or Colin McCahon but although we thought we knew at the time who Milton was there was no name attached.

But should we tell who it is?

It was lots of fun playing the amateur art sleuth and eventually I was pretty sure that we have our guy (yep, we think Milton is male).  But then just as I had got to the bottom of the mystery this week a customer happened to ask us point blank via email if we knew who Milton Springsteen was - and at that moment I realised that although it was a hoot to track him down would revealing who it is spoil the fun once an owner of one of his prints knows the artist's real identity? And aside from that I began feeling nervous that revealing who the artist is would A) annoy George Shaw who we think has been a tremendous force for good in the NZ art world and B) Cause Mr Springsteen any sleepless nights for no good reason.

Dilemma resolved... 

So as with any moral dilemma in the modern age we decided to put this to the vote.  Putting a poll on our Facebook page and on Twitter, 100% of votes cast were to reveal the artist's identity, but the small number of votes meant this wasn't very helpful at all!

And then it came to me, we can reveal who we think Milton Springsteen is without spoiling the mystery of his actual identity.  And here's how we can do it. We think this person is Milton Springsteen.  Are we right?


Reuben Price's NZ Flora photographic prints

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Pohutukawa Portrait Flora Print
New prints just released by Auckland photographer Reuben Price are truly breathtaking.  His game changing new series of "NZ Flora" art prints have an incredibly life-like three dimensional effect that is completely unlike any other photography prints currently available in New Zealand.

We asked Reuben how he managed to achieve these remarkable images of New Zealand plants such as the Silver Fern, Pohutukawa and Kowhai.

He told us that a custom built flower press was the first step in a long and painstaking process to create this series of artworks.  Reuben then placed the plants in a completely light controlled environment of his own design so that all visible shadows were removed.

The next step was to capture the detail of the subject using ultra high resolution photography.

Printing the finished photograph was done by Reuben in house, the series are printed using lightfast inks and offer incredibly good value at $69.95 each.

Every print from the NZ flora series is finished with a hand embossed emblem on the bottom left hand corner.  This series deserves to be very popular with print buyers and we hope that the five initial prints are followed up soon with an extended range of subjects, we would love to see Kakabeak (both white and red), Kowhai flowers and the Chatham Islands Lily given the same high tech meets fine art photography treatment.


Yesteryear Prints - A Christchurch landmark

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Christchurch picture framer and art print retailer Yesteryear Prints is to close its doors after 35 years.

This suburban print gallery in Beckenham was very well known in Christchurch both for their unique collection of art prints from NZ and around the world as well as first class picture framing - often with a long waitlist.  Yesteryear's longevity in the competitive world of art retail is a tribute to its current owners Norma and Graeme Elcock who steadily built the business over the 80s and 90s into a very successful store.

The business is not being sold as a going concern, the stock is being put on sale and the distinctive building has sold.  We understand their framer, Anton, is going to another framing shop in Ferrymead.

Yesteryear Prints 28 June 2017

Norma and Graeme had a very particular eye for older style (ok, I'll say it, "yesteryear") prints - classic Pears soap advertisements and Victoriana was a particular strength (they supplied us with many of these re-prints of old public notices in our letterpress posters collection).

We don't have quite the same depth in these specialities but as NZ Fine Prints stock over 2500 different titles of art prints just a few minutes away from the Yesteryear Prints previous location we should be able to help you find the perfect print - please check out our catalogue online at Prints.co.nz. You can collect prints from us if you are in Christchurch or we deliver nationwide.



2018 NZ Fine Prints Catalogue coming out this week

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Glimpse of NZ Fine Prints 2018 catalogue - (artists "A"...)
This was going to be called the New Zealand Fine Prints "50th Anniversary" catalogue but we chickened out due to our anniversary actually being last year and eagle eyed observers might think our catalogue was already out of date.

We already have to print enough catalogues to last a couple of years (we send them out to both our very large mailing list (mail order is still a great channel for us) and include one with every purchase).

Deciding which artworks to include is a huge exercise.

Our paper catalogues don't have to be the sourcebook for every print, poster and limited edition print available from a NZ artist these days - this is the job of our online catalogue at prints.co.nz.  However a physical catalogue is a great showcase to let you all know about new prints and artists who have published/created prints recently as well as an easy way to show what we do for customers who are hearing about us for the first time.

Putting together a new catalogue is not easy production wise, we have to get all the details of every print right as well as to try not to include too many editions that will sell out while the catalogue is current.  That's before we wrangle hundreds of images into order without mixing them up, or, in one memorable case - printing a Doris Lusk painting upside down without noticing!

It also seems that as soon as the catalogues come back from the printers our catalogue manager gets a tonne of wondrous submissions of new work that we wished we could have included!

Our catalogue is now signed off and should be printed by the end of this week, it's a heady mix of fresh ink in the office when the pile of boxes are delivered and so exciting for us when the first sales of never before seen prints start coming in.

You can download your own (7mb) final draft of the NZ Fine Prints 2018 catalogue here - and look out for the paper version in a letterbox near you soon!


Lindauer print found in US antique shop with background story about this famous painting

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One of the interesting aspects of working at a business with a high profile online is the "unpaid helpdesk" kind of enquiries that flow in via email, over the phone and increasingly through Facebook messenger as well.  These are the enquiries that come to us when a NZ artwork is discovered, about to be sold, or just researched over the internet to find out a bit more about the print or artist.  We deflect enquiries about values of paintings to the right auctioneer for the quality of work/artist and can usually help if a person is trying to work out if an artwork is a painting or a print (what they paid for it is a good place to start!).

Most of these enquiries will not lead to a sale but there doesn't seem too much harm in helping out, hopefully the next time they are thinking about prints they will think of New Zealand Fine Prints.

We got a different kind of enquiry over the weekend from the States.  There a couple of kiwis had discovered a Lindauer maori portrait print in an antique store and they were keen to know if it had originally been sold by us.  What was cool about their enquiry however was that they also emailed a photograph of the label on the reverse of the framed print which had a very well researched blurb about the original painting, the artist and the subject (Rewi Manga Maniopoto) which contained much that was new to us despite having stocked this print for many years. Fascinating to learn that the cloak he is wearing is decorated with the tail hair of specially reared dogs that slept on clean mats to "keep their tails as white as possible"!

It was great to be able to say that we probably sold the print some time over the past 50 years and to thank them for sending us the extra information about this portrait, and that we would put this online for other people interested in this famous portrait to learn more about it:

Rewi Manga Maniopoto


Print of Lindauer's Painting
Rewi Manga Maniapoto, born between  l815 and 1820, was descended from Hioturoa, navigator of the ancestral canoe Tainui, and was an ariki of the Ngati Maniapoto. His tribal lands lay to the south of the Waikato tribe, in the rugged territory of the Waipa and Puniu rivers. From his boyhood, Rewi Manga was fully engaged with the Ngati Maniapoto in inter-tribal warfare.

Rewi Manga is remembered as one of the most popular fighting chiefs of the Maori King Movement. It was he, for instance, who encouraged the participation of Ngati Maniapoto and Waikato people in the Taranaki controversy, ignoring the opposition of the Maori King and Wiremu Tamehana. Rewi and his Ngati Maniapoto people also acted unilaterally in their bid to clear European authority out of the Waikato when they took possession of the Court, the schoolroom and the printing press of John Gorst, the Civil Commissioner of the district, at Te Awamutu.

Rewi's most celebrated action in the Waikato conflict was his last-ditch defence of the Orakau Pa in the heart of Ngati Maniapoto country, in March 1864. The gallantry of that defence has passed into legend. A contemporary report of the event provides a tribute to Rewi Manga's leadership of the federated tribes of the Waikato and Ngati Maniapoto, the Tuhoe of the Urewera, the Ngati Raukawa and Ngati Kahungunu of Hawke's Bay:

No human situation can be conceived more desperate or more hopeless   their lands gone, their race melting away like snow before the sun, and now their own turn come at fast; with enemies surrounding them on all sides . . . this is the last peace and surrender: hoa, ka whawhai tonu ahau ki a koe, ake' (Friend, I shall fight against you for ever and ever). 

In the years following the end of the Waikato war, the Ngati Maniapoto, led by Rewi Manga, together with the Maori King, Tawhiao Matutaera Potatau Te Wherowhero, encouraged Te Kooti to take up the work of routing the European settlers from the land. However, Rewi Manga did eventually renounce his support of Te Kooti in return for the assurances of the government that there would be no further military' operations in the King's territory.

Rewi Manga lived until 1894, through the period which saw the enactment of confiscation and the further decimation of the Maori population.

Lindauer's portrait depicts Rewi Manga in his prime, proudly displaying symbols of his chiefly power, and with full facial moko and huia feathers. He holds a hoeroa, a rare weapon carved from the- lower jaw bone of the sperm whale. His dogskin cloak, a kahu waero, was the most highly prized type of the Classical period. It is a dress mat like a korowai, but so thickly covered with strips of white dogstail that the kaupapa of the cloak is completely concealed by the long-haired bushy tails. This type of cloak was made by fastening strips of tail at one border of the mat, hanging loosely to form a heavy fringe. On the body of the mat, strips were placed along the warp and secured by the weft threads.

Colenso has left a record of the high value of this type of cloak, describing in particular the dogs from which the tails were obtained:

White haired dogs were greatly prized, and were taken the greatest possible care of: They slept in a house on clean mats, so that their precious tails should he kept as white as possible. Their tails were curiously and regularly shaved, and the hair preserved for ornamental use. 

Ends of lines - endangered prints about to sell out

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"Boat at the Wharf" by Stanley Palmer
(4 prints left today)
I'm writing about our "endangered prints" collection this month because we have had an unusually high number of prints going into this ends of line category in the past few weeks (a few dozen as opposed to a handful every month or so).  This is probably due to the life cycle of the large number of prints published about 10 years back, when there was a structural shift in the market from artists printing reproductions to be on-sold by distributors to a few commercial publishers printing many titles from a single artist on a royalty basis.  There was a natural limit to this market (the size of NZ means there may only be a few hundred people who want a particular scene on the wall, and once they have it they aren't going to buy it again) so the slightly less popular titles from these ranges are not being re-printed and are now selling out.

Probably the print we will be saddest to see go is the beautiful large reproduction of Ralph Hotere's painting "Dawn/Water Painting".  This was originally published by the Christchurch Art Gallery to co-inside with a survey exhibition of Hotere's paintings while he was still alive (as an aside at times like this often a print is not made for strictly commercial reasons, the artist royalty of several thousand dollars will be paid up-front as a sweetener to get the artist's support to show works from their collection).  We have sold this print for many years and it is exactly what we believe in, a good quality reasonably priced art print by a top shelf NZ artist.  It probably will never be re-printed, so our advice to Hotere fans is please buy it today!

Why is this a thing?  It really has a lot to do with the size of the market for prints
Margaret Stoddart "Violets" (Last 2)
of NZ scenes or prints by NZ artists. Often an initial printing of a few hundred prints will be enough to satisfy demand.  The print may be open edition but the economic incentive to re-print is similar to the book industry, there will only be a second run if demand is there.  So, like books, prints simply go "out of print", and are only available on the second hand market.  This does not mean that their value will increase markedly if they are a reproduction of an original artwork but it does somewhat preserve their value around the purchase price as in good condition a print still has exactly the same appeal to a buyer even if it is not brand new (unlike say clothing).

This reality has changed a bit over the past decade as digital short run printing has become more prevalent, digital printing is ideally suited to a small market albeit at the disadvantage that unit costs do not decline dramatically as they do for offset lithography meaning prices are higher (we have seen the average cost of a large art print rise from around $NZ 50 to between $NZ 70-80 over the same period with the amount paid to the artist staying relatively static as the per unit printing cost is the main component in the cost increase (along with a small increase in GST).

So we have three main drivers for prints ending up in our "endangered prints" collection.

1. Print runs selling out.  A publisher, artist or gallery prints a few hundred prints and when they are sold out either customer demand is not there to re-print, or it was a one-off event such as a touring show/retrospective exhibition.

2. Prints were limited edition.  This is a different category altogether, particularly for original prints (where the prints are multiple artworks, they are not copies of another art form such as a painting) but also for reproductions printed in a smaller number, usually signed and numbered by the artist. These have a scarcity value as well as a decorative value and are not intended to be available over a longer period than a few years at most.  Established printmakers like Tony Ogle or Dick Frizzell tend to keep a balance between editions selling out and new work, with broadly the same number coming out each year as sell out - which shows that the supply and demand for their work is in balance.  It always rings alarm bells for us at the investment end of the art print market when initially successful artists with sold out editions begin increasing editions sizes, then the number of new editions each year, this is a slippery slope to beyond the pale re-printing under the guise of "roman numeral" editions etc!

3. Prints produced by commercial publishers using digital printing which theoretically could stay in print forever but are deleted by the publisher.  This is for two reasons. Firstly sales may not justify the space in sales reps catalogues or in administrative overhead (eg calculating artist royalties), one well known NZ publisher and distributor has a rule that if less than four prints a year are being sold they will delete the product line.  Secondly the artist's contract may not be renewed.  Contracts to make prints range from 1 to 3 years, unlike with offset printing where artist's work would be available potentially for years after the contract had lapsed due to a clause that allowed the publisher time to sell all printed stock with digital printing the lower stock inventories on hand means a publisher may only keep a month or two's supply on hand.

Shane Cotton Print - last one!
As soon as we know a print is running out (no firm and fast rule but less than 20 in stock is usually a trigger) we'll start keeping an eye on stock on hand.  When we are down to a number that is about what we would sell in a couple of months we pop the prints into our endangered gallery.  We also update our Facebook and Twitter accounts, and once a year we do a mail out to every one on our mailing list with every NZ print that is running low, so our special bunch of subscribers never miss out on a print they like but hadn't quite got around to ordering.

One final thought, selling prints online makes it so much easier to keep our catalogue up to date which is a blessing! Unlike our printed mail order catalogue which gradually becomes inaccurate regarding availability (and sometimes price) over the course of its useful life we can remove prints as easily as checking a box at the back of prints.co.nz.



Artist Submissions

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Please note this article is regarding artists submitting reproduction prints of their paintings to NZ Fine Prints, not multiple originals (editions) which are not copies of another artwork. We generally accept submissions of original prints by New Zealand artists as a matter of course. Stocking every NZ print available had been our raison d'être since 1966. 

One of the best and worst parts of my job is dealing with artist submissions.  The thrill of new work that is exactly the kind of prints that our customers are looking for, or prints that we believe should be available to buy even if they may not have the greatest level of sales tempered by the need to gently turn down artists whose work may not work for us.  This is really hard to do but unless we started charging to list prints for sale we have to be sure that a print is economically viable for us to catalogue and promote a new title for sale.

I have written before about how "you should make prints of your paintings" from a studio visitor turning down the opportunity to buy one of your paintings does not validate the notion that there is a market for your work, your visitor may just be being polite!

Type of print (printing method) is an important consideration

Before I touch on the content or theme of your artworks there is the issue of what sort of prints you are planning to publish.

The advent of digital (or giclee) printing means that a small print run is commercially viable, however the high unit cost means the retail price has to be relatively high for what is still a reproduction of another artwork rather than an original print.  This means artists envision selling their prints as "limited edition", signing and numbering each print partly to justify the high purchase price.  However this limits the appeal of the print unless it is very high quality, in a small edition size and in general a big print. We've discussed the different kinds of limited editions and our views on this in an earlier post here

Frederick St Cafe by Wellington
artist Sarah Molloy
Giclee does not have to mean a price over $NZ100.  Many commercial art print publishers print nearly all of their open edition reproductions this way, reserving offset printing only for the top selling images from the most popular artists.  These are the prints we sell for $NZ49.95 - $NZ79.95, up to 600 x 800mm image sizes, they use lightfast inks and acid free paper.   They can do this because they are paying the artists (or galleries, artist estates, museums etc) a royalty on each print rather than the artist taking the full wholesale price.  A royalty payment is a bit less than an artist will receive if they are taking the risk on themselves by self-publishing (printing and distributing their own prints to retailers like New Zealand Fine Prints directly).  However with the cost of digital printers continuing to fall we have recently listed for sale the prints of artist Sarah Molloy, her Wellington scenes are printed digitally and she receives the full wholesale price for her work rather than a royalty but her prints can still retail at a very saleable $59.95 price point.

Subjects & Themes

Tiki Tour Takeaways by Greg Straight
Subject wise we are looking for recognisably New Zealand content.  Prints of places people care about, observations of kiwi life that resonate with us, that reinforce the multifaceted but interlocking identities of modern NZ society.  Kiwiana is morphing into something beyond just a celebration of the icons of Pakeha consumerism to a broader categorisation of unpretentious, accessible decoration with a kiwi flavour.  For instance this new print from Greg Straight, it's a slice of contemporary kiwi life more than a nostalgic view of a less culturally inclusive past.

Obviously well-known artists are good bets as well, we still believe in our role in making good quality prints available at reasonable prices of New Zealander's favourite paintings, prints for people who like the art or artist but are not considering purchasing the original artwork for it may be locked away in a gallery or requiring an investment level of money to acquire it.

Mailing dates for Xmas gifts 2017

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From now until Christmas is the busiest time of the year sales wise for NZ Fine Prints. Art prints are perennially popular Xmas gifts and making sure we deliver on time for Xmas around the world and throughout NZ has been something we have been doing for 50 years!!

This Christmas falls awkwardly for last minute gift buying being on a Monday means no deliveries Xmas Eve (Sunday) so our cut off dates are generally a day or two earlier than normal.

Official mailing dates are below, these apply to our standard delivery service. There may be other delivery options available outside of our standard service/pricing so if you think you are running out of time please call us on 0800 800 278 in the lead up to Xmas, we may be able to work something out for you.

NZ Fine Prints Christmas Mailing Dates for 2017 are as follows:

Delivery worldwide at our standard rate of just $NZ15 (for any number of prints):

Australia

Please order your gifts by Wednesday 6th December 2017

UK & Europe, East Asia, North America & South Pacific

Please order your gifts by Friday 1st December 2017

Rest of World

Order Xmas gifts by Wednesday 29th November 2017

Xmas Delivery to NZ Addresses

Standard Delivery for $NZ6 (for any number of prints)

We need to have your orders for prints being delivered as gifts for Xmas by 3pm Tuesday 19th December 2017

Deadline for next day courier delivery via CourierPost with guaranteed delivery for Xmas day is 3pm Wednesday 20th December 2017

Framed Prints - please order 10 working days before these mailing dates to ensure we can deliver by Christmas.

Gift Vouchers


NZ Prints also deliver gift vouchers by mail to NZ addresses if ordered by 20 December - and email gift vouchers are even being purchased on Xmas day itself and delivered instantly around the world. Now that is last minute Christmas shopping!

Shipping & Delivery Updates


As we get closer to Xmas we will update any delays or known issues with Xmas delivery on our shipping & delivery page.

End of an era for controversial printmaker Lester Hall

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It took a while for the message to get through as we initially didn't believe that printmaker Lester Hall was going to take nearly all of his prints off the market because he wanted to get away from the controversy that he had created.  Yep, despite their popularity with print buyers over the past five years the large majority of Lester's prints are being deleted and will not be available for sale again.

The arresting nature of his artworks was not after all an end in itself, to some extent they were an attention grabbing entry point to his deeply thoughtful philosophy of "Aoteroaland", the relationships between Maori and Pakeha and the land of Aotearoa.

Lester Hall  Photo: Dean Wright | Northern Advocate
Essentially Lester wants to move on and has "back catalogued", or withdrawn from sale, nearly all of his pre 2016/17 prints.  He wants collectors to see a refreshed range of prints and has produced some stunning new work which is less focussed on Ngati Pakeha themes, more art than activism.

We have felt a bit of heat over promoting Lester's artworks, the most intense was from descendants of some of his portrait subjects.  Our belief is that artworks do cause offence to some people but that just because a group of people are offended is not a reason to withdraw an artwork from sale.  New Zealand is a pretty diverse country, the internet makes it possible for us to show artworks to people who have completely different attitudes and beliefs and to only have prints for sale that would not offend anyone's sensibilities would be difficult.  We also believe in freedom of speech.

However Lester tells us he is over exploring these themes in his work

"It is certainly not a case of having had enough of the old work but definitely change that has come about due to angst & stress, moving away from the Maori & Pakeha narrative is proving beneficial in a lot of ways but most importantly [to] health and wellbeing." 

So we have two announcements to make, one is that the following prints are
"Blue Lady", new print from Lester Hall
being deleted, these will not be available ever again once stock on hand is sold out (look on the main image page for how many prints we have available to buy today if they are still showing in Lester's online collection at prints.co.nz).  The second is that we have over a dozen new prints by Lester Hall coming into stock in time for Xmas 2017.  The first of these are arriving soon, including the superb new artwork "Blue Lady" shown here.

Here is the list of prints that won't be re-printed once we sell out, we'll update this post once these images are no longer available.  Our understanding is that we have the very last prints of many of these editions at the time of writing (mid November 2017).

  • Grant Going
  • Royal Tour 
  • Te Rauparaha 
  • Mofo
  • Boogieman
  • Queenie
  • Phantom
  • Guns & Roses (portrait of Hongi Hika)
  • Only the Good Die Young
  • Wikitoria
  • Tiki Tour
  • Cheeky Little Darkie (sold out)
  • Kiwiana Tiki (sold out)
  • Buzzy Bee Tiki
  • Poll Tax
  • Barnett Burns
  • White Chief (sold out)
  • Tiki Mouse (sold out)
  • Aroha (Phantom & Diana)
  • Bondage
  • Ahumai Te Paerata (sold out)
  • Wahine (sold out)
  • Tui Races Jet
  • Piercy Rock
  • Hoki Mai: All is Forgiven
  • War Dog
  • Taniwha takes Wahine
  • Jetson's Tiki
  • Charlotte Badger

2017, Year in review for NZ art market

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Like many retailers a big story for us in 2017 was the great election pause, the spending hiatus between September's election and the coalition's formation of a new government several weeks later.  Why people chose to put off buying decisions while we waited for Winston Peter's to decide which parties he would go into coalition with is not clear, but New Zealand Fine Prints was not alone in noticing very flat sales for our artists and publishers during this period in what was otherwise a pretty normal trading year.

We didn't notice any big new art trends emerging, it was a consolidation year with a broad range of styles, genres and artists selling rather than a concentrated burst of sales like we have had previously for street art, or mid century modern.

The most popular prints in New Zealand were a familiar roll-call of the well-known, the well-distributed and the well-priced.

Here are the 80 most popular prints in New Zealand for 2017

Mickey to Tiki by Dick Frizzell
Native Birds of NZ Poster
Tui Print from Bullers Birds of NZ
Fantail from Buller's Birds of NZ
World Map Poster (NZ centred)
Native Birds of NZ Canvas Art Print - Ready to Hang
The Endless Summer Poster
Captain Cook's Map of the Coast of New Zealand (Large)
Dawn/Water Poem by Ralph Hotere
Grounded in Papatunanuku with Strength and Unity II by Jane Crisp
Treaty of Waitangi Poster
New Zealand Tramping Huts Poster
Boats, Island Bay by Rita Angus
Castaways (Kina) by Jo Bridge
The Answer (Meaning of Life) by Dick Frizzell
Vintage World Wall Map Canvas Print
New Zealand Vintage Poster
The Fall of Icarus by Bill Hammond
NZ Map Poster
Tomorrow will be the same by Colin McCahon
Bill Hammond Print "Jingle Jangle Morning"
Ena Te Papatahi by Charles Goldie
Goddess of Mercy by Rita Angus
Diana Adams Print "Secluded Cove"
Gordon Walters Print - Makaro
Grahame Sydney Print "Fiddler's Flat"
Indigenous Preservation II - Tahi by Jane Crisp
Rangitoto by Diana Adams
The Starry Night Poster by Vincent Van Gogh
Vintage Tasman Empire Airways Poster
Winter Sports at Tongariro National Park Vintage NZ Poster
All 'e Same t'e Pakeha by Charles Goldie
View Towards Mount Richmond by Toss Woollaston
Cass by Rita Angus
Hot Buttered by Dick Frizzell
Koru by Diana Adams
River's Journey by Diana Adams
Vintage Geological Map of New Zealand
Auckland Harbour from Ponsonby by Fiona Whyte
Dominion Map of NZ - Vintage Canvas Style
New Zealand by Captain James Cook
Rangitoto View Canvas Print by Irina Velman
Seven Minutes (Crayfish Print) by Dick Frizzell
The Kiss by Gustav Klimt
Vintage Queenstown Travel Poster
Almond Blossom Poster by Vincent Van Gogh
Balloon Girl by Banksy - Large Poster
Dick Frizzell's Print Mickey to Tiki (Reversed)
Fish species of New Zealand Poster
Kowhai Botanical Print by Emily Harris
Memories by Charles Goldie
Virgin Forest by Henri Rousseau
Botanical Print - Pohutukawa by Sarah Featon
Hawkdun Spring by Grahame Sydney
NZ Vintage Fly Fishing Poster
Print of "Garnet Dairy" by Graham Young
Queen with Moko by Barry Ross Smith
Starry Night Print by Vincent Van Gogh
Tip Top Times by Sam Mathers
Treasure Hunt - Kotare’s Taonga by Jane Crisp
Tree (1943) by Rita Angus
Wellington Lights Photograph
Winery Doors Poster - Hawkes Bay & Wairarapa
Aotearoa Canvas Print by Jason Kelly
Calloused Veneer by Barry Ross Smith
Fishes of New Zealand Poster
Lunchtime atop a skyscraper New York 1932 by Charles Ebbets
Native Flowers of NZ - Ready to Hang Print on Canvas
Riverhead by Karl Maughan
Road to Leigh 1979 by Retro Posters
Summertime Wellington by Marianne Muggeridge
Tony Ogle Print "Harotaonga"
Tututables Reproduction Print by Weston Frizzell
Vintage Native Flowers of New Zealand Poster
Wellington Vintage Poster
As there is a Constant Flow of Light by Colin McCahon
Cabbage Tree by Diana Adams
Great Wave by Katsushika Hokusai
Kapiti Island by Ernest Papps
Kids at Play by Matt Guild

Looking forward to 2018 which will be the new artist names entering this list?

Fine Art Print vs Fine Art Printing

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Can a print of fine art not be a fine art print?

I've never really liked the fine print part of our businesses name because it's meaning can be lost in a different context, ie the agreement sounds promising but have you checked the fine print?  But the fact that prints is also a homonym (prints/prince) also bugs me a bit so I think it is my inner language pedant that is at fault here rather than a branding issue that we need to change.

So we stuck with the Fine Prints part of our company's moniker when we broadened the business name from Avon Fine Prints (which was actually a sub brand of ours that specialised in limited edition reproductions of antique NZ prints in the 1960s and 70s) as we felt that this was now limiting the scope of what we did as we began stocking many more prints by contemporary artists.

This week I was surprised to find that another meaning for fine art print was in use that seems obvious now but had not resonated with me previously.

Northland Panels by Colin McCahon (Fine Art Print?)
We are calling a reproduction of Colin McCahon's painting "Northland Panels" a fine art print, why asked Glenn of Artrite - when it was not fine art printing at all but a photolithograph?  Ah, we said, that is because Colin McCahon is a "fine art" New Zealand artist.  Meaning that he has studied fine art, produced fine art (rather than design or decorative art) and the artist's work appears in collections at prestigious NZ art galleries such as Te Papa or Auckland Art Gallery.

But Glenn had had a call from a gallery concerned that we were selling a "fine art print" of a well-known artist's work for $60, which a customer had pointed out to them looked like the same image they were selling that was printed by Artrite for $600 - in this case a limited edition screenprint (which we also stocked).  From a screenprinters' point of view fine art print meant a fine art production process, rather than a reproduction photo-lithograph like the $60 print.  This had not occurred to me, and it had not occurred to Glenn that a photo-lithograph could be a fine art print as it was a print of fine art!

We do not want to sow seeds of confusion, we are not trying to convey that the $60 print in question is of the same quality as a limited edition screenprint - but we also need to use the words that are in common usage for what we sell in order for customers to find what they wish to buy.  The case I remember from the early days of online marketing was the luxury car brand that insisted that second hand cars were "pre-owned" rather than "used", but had to change this when they realised that nobody ever looked for "pre-owned cars".

Occasionally we are taken to task over whether a print is actually a "reproduction", or if a reproduction print should actually be called a "poster".  I refer back to the car example above, to some extent we have to use the words that customers use even if there is a narrower meaning to an expert in their field, in this case a fine art printer like Glenn from Artrite.

We are making some big changes to prints.co.nz in the next few weeks, one job I will do during this process is to check every one of our thousands of product listings to make sure we are describing prints as accurately as we can - some listings are now just on 20 years old and in the light of this interesting discussion I will make sure that descriptions are as clear to as many of our visitors as possible as they are to us when we are writing them.

Inventory management system at NZ Fine Prints

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We've had our share of business misfortune over the years.

Our office in the late 1960s was abandoned after a fire in the National Party offices below it, there was another fire which destroyed our picture moulding factory, Avon Picture Mouldings in 1979 and then there was the earthquakes of 2010/2011 - after which we had the most dramatic gallery opening ever!

But we have never had a computer disaster until last week.

This is me inspecting the Avon Picture Mouldings fire aged 6
Like most businesses NZ Fine Prints' have backups, and backups and then a backup in the cloud.  But when a key computer's hard drive slowly gave up over a few weeks without us realising it was happening we discovered that a disaster recovery plan did not mean instant recovery and business as usual.  The problem was that the backup that should just have been able to be loaded back on to another hard drive was also affected by failure of the hard drive to organise the data properly over several weeks.

This computer takes care of our inventory, tracking the thousands of product lines at prints.co.nz.  As soon as we couldn't process inward goods the parcels of prints from artists and publishers began piling up. I couldn't believe how many packages we got as they stacked up across the stockroom floor.  We stopped shipping orders for a couple of days, expecting to be back up and running.  But in the end it took a week to get all the files off the hard-drive and installed onto a brand new iMac.  We shipped out on a paper based system and then had to process a week's orders all at once.

It was a complete nightmare and we have changed our systems to make sure that this never happens again.

The moral really is not to become complacent, we have apparently been super lucky with our Apple computers over the years - we keep them for five years before upgrading and have never had a hard drive fail before.  Apparently most people have had this experience so we were lulled into a false sense of security...

We don't yet do all our processing in the cloud so are looking to move more of our processes off the desktop computers, but what if the internet connection goes down.  We haven't had that yet.  Sun flares anyone?

Island series a breath of fresh air

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A decade ago artist Barry Ross Smith created a series of artworks that were hailed by critics as "hymns to rural New Zealand",  there followed a collection of top selling prints that sold to city and country folk alike.  His finely realised portraits of NZ farming life were informed by his deep personal roots in the country, at the time he lived and had his studio on a farm - this was authentic rural NZ art that stood up to the scrutiny of those with an expert eye for farming matters.

It is always hard for an artist to move on to a new phase of work.  Not just the difficulty of finding a new theme to explore at a professional level, but also the buyers of their work want them to keep ploughing the same field long after the artist themselves may have moved on in their work (Bill Hammond and his bird paintings for instance, he's over birds but these are the ones that collectors demand).

Barry has successfully and cleverly moved to a new and innovative series of paintings that we really like.  The New Zealand landscape imagined as a series of islands.
Waterfront Villas -"Islands" series print by Barry Ross Smith

The story of Aotearoa/NZ is the story of island isolation, of huddling together on rocky outcrops in the Pacific Ocean.  There is an element of the slightly surreal about Barry Ross Smith's island series which lifts them out of being just another photo realistic painting that is essentially just a reproduction of the NZ countryside, an honest and competent depiction of a scene but lacking the mystery of the very best kiwi landscape artists such as Grahame Sydney (who as an aside recently gave us the glorious phrase in response to the work of another artist, "Well, x is a good amateur, but a poor professional"! ).

These prints are refreshingly different and look great on the wall hung as a series (coherent but not to matchy matchy).  They are also well-priced, at just under $60 per print.  These new prints are saying something more than just what you see, raising interesting questions about the evolving kiwi identity as the 21st century advances.  And although this series is a significant advance on what has become very tired nostalgic white bread kiwiana, it's similar in spirit to that which energised the popularity of kiwiana art for NZ homes over the last 20 years,  a low key but deeply felt appreciation of our unique NZness, with a light touch, almost but not quite an in-joke (perhaps the wry smile) that only Aotearovians fully appreciate.

And as the person who catalogues for sale every new NZ art print I would like to add that our unique identity does not have to just revolve around endemic birds!   Of the last 20 new prints that have come out from NZ publishers and artists 16 of them featured birds, there are fast becoming as cliche as the nikau palm and cabbage tree of the mid 90s.   We have predicted the next trend will be fish. And then insects.  Even if we are wrong it must be time to move on from things avian...

Gallery Prints Closure

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Last week saw the unexpected demise of Gallery Prints' in gallery kiosks and their online store.  They closed for the Xmas/New Year holiday at the end of 2017 but the update "Sorry, orders are now closed for the Christmas period" remained in place well into the new year.

Co-owner Reuben Price recently told me that the business will not  in fact be re-opening at all and the ordering functionality had been removed from their website.  The official closure date was 31 March 2018.

Gallery Prints promised to stock "Fine Art Prints from New Zealand's finest Museums and Art Galleries" and they had partnerships in place with Te Papa, Auckland Art Gallery, Auckland War Memorial Museum  and the National Library of New Zealand where prints could be ordered in store via a kiosk or online via a shopping link from the gallery/museum website.

They had a good selection of prints from some great NZ artists such as Robin White and Rita Angus, together with Ralph Hotere, Colin McCahon and Gordon Walters images that were available due to the gallery having purchased the copyright to reproduce images along with the original paintings. Gallery Prints also had a rather eclectic range of botanical and historical material from their partners which might not have been hot sellers but it was good to see a distribution channel for less mainstream images.

It was an impressive effort to co-ordinate a business model like this and here at NZ Fine Prints we were excited to see an example of our nationally or locally owned galleries working with the private sector to promote the artistic heritage of Aoteaora to people interested in buying prints. 

Shame to see it didn't work out, hopefully some lessons can be learned as it seems to make sense to marry the possibilities of short run digital printing with the wealth of our shared cultural resources held in NZ's museums and galleries in some form of public/private partnership.


The New Zealand Association Lithographs

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1837 NZ Association Advert selling
"Prints of NZ scenes, landscapes & portraits"
On page 79 of Early Prints of New Zealand this advertisement for "A series of Landscapes, Scenes and Portraits, Illustrative of the Islands of New Zealand and their Native Inhabitants"is reproduced.

From 1837 this is easily one of the very earliest advertisements for prints of New Zealand.

We spend a lot of time figuring out the different reasons people choose to buy prints and what themes or subjects would interest groups of buyers.  It is hard to figure out why prints from the New Zealand Association folio would have been purchased, and a list of subscribers would be interesting if one still exists (please leave a comment if you know its whereabouts!).  Were they decorative, illustrative or aspirational?  Or commercial propaganda of the New Zealand Association?

The plates in the folio are from paintings and drawings by Augustus Earle, the "Wandering Artist" who accompanied Charles Darwin on his famous voyage on the Beagle.

The New Zealand sketches and paintings of Augustus Earle are among the most important pre-1840 impressions, and the prints made from them to illustrate his book on New Zealand, and the later album produced for the New Zealand Association, are both dramatic and delightful.

Earle was the first trained artist to spend any time among the Maori (it was another twenty years before a comparable study, Angas'The New Zealanders Illustrated, would be published).

Earle was the son of an American artist who settled in London after the American War of Independence.  After studying at the Royal Academy,  Augustus exhibited there from 1806 to 1817, and later from 1837 to 1838. He first went to sea in 1815, and over the next twenty years earned the nickname "The Wandering Artist".  He lived in America for almost two years from 1817, and from there visited Brazil, Chile, and Peru. 

Earle arrived in Australia in 1825, and during the three years spent there not only drew and painted but also set up in business as a lithographer.  From Australia he went back to England, via India.  In 1831 he was appointed draughtsman to theBeagle, with Charles Darwin. Illness forced Earle to leave the ship at Montevideo. He stayed there several months before returning to England, where he died in December 1838.
"War Speech" - Early NZ Print by Augustus Earle

A Narrative of a Nine Months' Residence in New Zealand was published in 1832: it contains six aquatint views which, though small, are good examples of a process used for few New Zealand prints.

Better known, though still rare, are the ten lithographs in the New Zealand Association album. A longer series was proposed, and it is regrettable that it was never published — probably because the Association could not afford it.

Among the plates is the particularly charming Native Village and Cowdie Forest (since re-published by Avon Fine Prints), which, Earle noted, "is literally buried in the forest, and is a country residence of Patuoni, the chief of the district; here he plants his potatoes, cumera, [kumara] and maize . . . The mighty forest by which the village is surrounded consists chiefly of cowdie [kauri], the largest and most valuable of the New Zealand trees. We halted at this village on our way to the Bay of Islands..."

New Zealand Illustrated by E. Wakefield

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Cover of New Zealand Illustrated
This book of sixteen chromolithographic views is more commonly known as "Potts and Willis", to distinguish it from the E . J . Wakefield work,  Illustrations to Adventure in New Zealand [The two Edward Wakefields were cousins.]

New Zealand Illustrated was issued in 1890, though the title page is dated 1889, and was thus the second major chromolithographic book to be printed in New Zealand (the first was Featon's Art Album of New Zealand Flora, 1889). The edition size is not known, though the book was sold at only one guinea a copy, which would seem to indicate a large printing: the book is today very scarce in its complete form. It was published by the well-known and important firm of A . D. Willis, Wanganui, which had been established by a printer who later extended his business by buying out the bookselling and stationery business of W. Hutchison.

Archibald Duddington Willis was born in England in 1842 and arrived in New Zealand in 1857. Trained as a commercial printer, his first business venture in New Zealand was the founding of the Hawkes Bay Herald immediately after his arrival. After the discovery of gold, he left to try his luck on the diggings, but had little success. He moved to Wanganui in 1867, where, in partnership with the Hon.  J. Ballance he managed the Wanganui Herald.

In public life, A. D. Willis became a member of the Borough Council, some-time Chairman of the Harbour Board, and was Member for Wanganui in the House of Representatives from 1893-1896.

Potts, William, 1859-1947. Potts, William 1859-1947 : City of Wellington, N.Z. 1885.
W. Potts, del. Wanganui; A.D. Willis [1885].. Ref: C-060-005.
Alexander Turnbull Library, Wellington, New Zealand. /records/23224811

The firm of A. D. Willis specialised in chromolithographic printing, particularly Christmas cards, booklets, and programmes, though it also had the distinction of being the only manufacturer of playing cards in the Southern Hemisphere. At the 1885 Wellington Industrial Exhibition A. D. Willis received the first prize and Silver Medal for chromolithographic printing. Dr T. M. Hocken, visiting Wanganui in April 1889 in connection with the organising of the New Zealand and South Seas Exhibition, made a point of calling to see the printery, and "expressed himself both surprised and pleased . . . at the perfection of Mr Willis' plant and apparatus for lithographic printing." This may have been at the time New Zealand Illustrated was in production.

The man whose name is always associated with Willis, William Potts, was an English lithographer whom Willis brought to New Zealand about 1881, and who remained in his employ for almost twenty years. Known to his fellow workers as "Billy" Potts, he was a quiet and reserved bachelor who lived in a succession of lodgings, and took no part in community affairs. Some of the lithographic stones on which Potts worked for New Zealand Illustrated eventually became paving stones in his employer's garden. Potts lithographed one painting and the photographs of several artists for the views in New Zealand Illustrated, and brief biographical notes on these artists are given below.

The large folding plate of the Tarawera Eruption was taken from a painting by Charles Blomfield, who was a friend of A. D . Willis. Blomfield (1848-1926) had arrived in New Zealand in 1863. A self-taught artist, he painted directly from nature, but frequently made copies of his own work, and maintained himself as a professional painter by selling his works to tourists as souvenirs. Blomfield exhibited frequently throughout New Zealand, and also overseas: at the 1887 Indian and Colonial Exhibition in London he had the distinction of having every picture he entered sold.
Potts, William, 1859-1947. Willis, Archibald Duddington (Firm) :White Terrace, Rotomahana, N.Z.
W. Potts lith; C. Spencer, photo. Wanganui; A.D. Willis [1889].
Ref: B-080-015-a. Alexander Turnbull Library, Wellington, New Zealand. /records/23197732

Samuel Carnell
, b.1832, trained as a mechanic in a lace factory, but turned his attention to photography. He came to Auckland in 1862, and worked for Crombie and Webster, photographers. Tempted by the goldfields, he set up small photographic businesses in Hokitika and in Nelson, where he remained only six months before returning to Auckland, which he left for Napier in 1869. His business there prospered, and he settled and became active in community affairs until his retirement in 1905. He was the Member for Napier in the House of Representatives from 1893-1896, and was Mayor of Napier in 1904.

Wrigglesworth and Binns was begun in 1863 by J. D. Wrigglesworth, who took in F. C. Binns as partner in 1874. Their photographic business specialised in portraiture, and they patented their own method of photo finishing. Two First Awards for Photography were won by the firm in 1879 at the Sydney Exhibition and 1881 in Melbourne, and at the 1885 New Zealand Exhibition in Wellington they won the only award made for portraiture.

William Andrews Collis was born in Suva in 1853, and was brought as an infant to Auckland. Educated at the Wesley College, he moved with his family to New Plymouth in 1872, and three years later set up in business as a photographer. Within seven years he had built his own studios, which specialised in portraiture and landscape photography.

William Tyree was also a photographer, who established his business in Nelson in 1878. His photographic collection which is a most valuable record of the development of Nelson city and province, is now in the Alexander Turnbull Library.

James Ring, a Londoner, had trained as an artist and had spent some time in Boston before coming to New Zealand in 1879. He had hoped to settle in Wellington, but ill-health drove him to Greymouth, where he established a successful photographic business in 1880.

John Robert Hanna was an Irish photographer who arrived in New Zealand in 1867. He began in the employ of R. H. Bartlett of Auckland, but soon established the firm of Hemus and Hanna, of which he was manager. This partnership was dissolved in 1885, and Hanna took over the business of Crombie. He won several prizes for photography in Wellington and London.

New Zealand Illustrated was reproduced in facsimile in an edition of 1000 copies by the Salem Publishing Company, Wellington, in 1967 and several plates were also reproduced by Avon Fine Prints during the 1970s so it can sometimes be hard to tell if a second hand print at auction is a genuine antique print from 1890 or a later reproduction.

Early Artists of the Colony

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This article is transcribed from New Zealand’s heritage: the making of a nation. Sydney: Hamlyn House, 1971. v4 pp466-471.  We are pretty sure that our close family friend Anthony Murray-Oliver was the author because of the writing style and the fact that he was regarded as the “expert” on New Zealand colonial era art in the 1960s and 70s.  The writer also makes frequent mention of the Turnbull Library (where Tony worked) and its publications, and the references to Avon Fine Prints and to the book Early Prints of New Zealand written by my parents prior to its publication (it didn’t come out till 1978 and he would have been one of the very few people who would have known about the project back in 1971).

I haven't edited the original text so apologies in advance for some some grating turns of phrase to modern ears (the casual sexism, Maori with an s when there is more than one person etc).  However we are bringing this commentary to light as it's not a bad primer on early NZ artists and as an historical snapshot captures what a small space New Zealand art history was occupying back then.  Us publishing and distributing prints of NZ scenes or by NZ artists appears fifty years later to be as pioneering as the first dealer galleries opening their doors around the same time.   It may even be possible to draw a line line between this nascent interest in local artists and the mainstream adoption of what was then called Kiwiana three decades on...


Visiting draughtsmen, botanists and others who were soldiers, surveyors and politicians were among the men who first portrayed the land and its people.

The first European artist to visit New Zealand, Isaac Gilsemans acted as draughtsman to Tasman on his voyage of discovery. Although he did not set foot ashore, Gilsemans drew the first picture of Maoris, at Murderers Bay (now known as Golden Bay, Nelson) in December 1642. His crude representation in Tasman’s journal was first published in 1692, redrawn by the engraver. The original was not reproduced until a facsimile of the journal appeared in 1898.

NZ Warrior by Sydney Parkinson
One hundred and twenty-seven years passed before Europeans came to this country again. Sydney Parkinson (1745?-71), employed by Banks on Cook’s first voyage, made thousands of sketches, many being fine watercolours. Some hundreds are of New Zealand landscapes, plants, the Maoris and their way of life. Apart from their beauty, these are of immense historical interest. Parkinson was among many of Cook’s men who died on the voyage home, from fever and dysentery contracted at Batavia. The engravings in his journal, published by his brother, vary from those after Parkinson which illustrated Hawkesworth’s official account of the voyage.

Official artist on the second voyage was William Hodges, R.A. (1744-97), who was employed by the Admiralty for two years afterwards, making oil paintings from his sketches. These hang in Admiralty House and the National Maritime Museum, Greenwich. Of the four New Zealand oils - all of Dusky Sound - one showing a Maori figure was acquired by the Auckland Art Gallery in 1965. There are fine washes and chalk drawings, some of Maoris, in the Mitchell Library, Sydney.

Portrait of Captain Cook by Webber
Oils were also made after the third voyage by John Webber, R.A., (1750?-93). As with Hodges, his sketches made as official artist are of greatest interest. Again, few are of New Zealand. The Suter Gallery, Nelson, owns Webber’s oil of Ship Cove, Queen Charlotte Sound, long incorrectly titled Cook’s Cove; the National Art Gallery has one of his three portraits of Cook; the Hocken Library, Dunedin, holds two watercolours, of Tahiti and Hawaii. For some years Webber was engaged in making aquatints from his drawings - the only local scene being that of Ship Cove - which were published posthumously as Views in the South Seas by James [sic] Webber.

There are other New Zealand pictures, by Herman Diedrich Sporing (ca1730-71), Banks’s Swedish naturalist - and Cook made a few simple pen-and-ink copies of some of Parkinson’s views. In 1773-74 Johann George Adam Forster (1754-94) made noteworthy watercolours of New Zealand birds; his sketchbook of New Zealand plants is in the Alexander Turnbull Library, Wellington. William W. Ellis (d.1785), surgeon’s mate on the second voyage, painted very beautiful watercolours, notably one of the entrance to Dusky Sound, now in the Mitchell Library, Sydney.

Until recent years the work of these artists has been known only at second-hand, through redrawn engravings, but many were reproduced in black and white in J.C. Beaglehole’s edition of Cook’s Journals. A large number were reproduced in colour for the Cook Bicentenary, in The Voyages of Captain Cook by Rex and Thea Rienits and Captain Cook’s Artists in the Pacific by Anthony Murray-Oliver. There are also modern colour prints of some engravings.

French visitors
Astrolabe in French Pass by de Sainson
Apart from Augustus Earle in 1827-28 the only other trained artiststo come here before colonisation were those accompanying several French explorers. Two are outstanding: both were with Dumont D’Urville and engravings after their pictures illustrate accounts of his voyages. Louis-Auguste de Sainson (b.1801) was here in 1826-27 and made good views of Kororareka. Louis le Breton (1790-1866), a surgeon, in 1840 also made Maori studies as well as landscapes. Few originals are available but the Hocken Library holds le Breton’s excellent watercolour of Port Otago.

Of early transients Conrad Martens (1801-78) was most fleeting. Distinguished among Australia’s earlier artists, Martens replaced Earle as FitzRoy’s artist on H.M.S Beagle but from South America moved on to Sydney via Tahiti, and Kororareka - for five days, in 1835. Several of his views of the settlement are in Australia but the only one in New Zealand is in the Alexander Turnbull Library.

While much of our more important colonial art was executed in the course of the artists’ employment in other professions, some tuition in art was usual for most educated persons. Many sketched for their own pleasure or for the benefit of relatives and friends in England. New Zealand inherited the tradition of the English watercolour school, well suited to the topographical paintings that record the early landscape. The country has pictures by hundreds of amateurs painting in New Zealand last century. Though they varied in quality, many were highly skilled. Only a very small proportion can be mentioned here.

Most of our early artists are little known and since they seldom signed their work, identification is difficult except to those who have studied their styles. Many pictures are preserved in England and Australia but the Alexander Turnbull Library, the Hocken Library, the Auckland City Art Gallery and other New Zealand institutions hold thousands of paintings and drawings and a small number are available in published form.

Mt Egmont [Taranaki], painting by Charles Heaphy
First and best known of our colonial artists, Charles Heaphy, V.C., arrived in 1839 with Colonel William Wakefield, as artist and draughtsman to the New Zealand Company. In 1840 in the Company’s second ship, the Cuba, came their first Surveyor-General, Captain William Mein Smith (1798-1869). At the expiration of his contract he took up land in the Wairarapa. As an artist Mein Smith is surprisingly unknown, considering the quality of his watercolours and drawings, of which 105 are in the Turnbull collections. Important artistically and historically, they include views in Canada and Gibraltar where he had seen service.

Amateurs such as Joseph Jenner Merrett (1816-54) are invaluable in our early pictorial records. Merrett, arriving in Auckland in 1840, was employed as a surveyor and Maori interpreter; as an artist he later enjoyed the patronage of Sir George Grey. In style he was almost a primitive The features of his Maoris are quite European, yet his figures have a unique “Maoriness” captured by few others. There are two lithographs after Merrett, one including Hone Heke and another of a Maori feast at Remuera, 1844, of which a modern reproduction has been published. Several of his watercolours are in the Turnbull Library and others may be seen in the Gallery and Public Library in Auckland and in the Hocken Library.

Lithograph of John Gilfillan's "Interior of a Native Village"
John Alexander Gilfillan (1793-1863) was an established artist in Scotland before emigrating to Wellington in 1841, taking up farming near Wanganui the next year. After the death of his wife and four children at the hands of Maoris in 1847, Gilfillan left for Australia. His rare lithograph of Putiki Pa, recently republished, is well known but his skill can be discovered only in his sketchbooks in the Hocken collection, together with a superb oil of a Maori meeting; and the Turnbull’s watercolour of Kapiti and the 1842 sketch of Te Rauparaha purchased by the Alexander Turnbull Library Endowment Trust in 1970.

Swainson the Naturalist
Not to be confused with his namesake who came to New Zealand as Attorney-General in 1841, in the same year William Swainson, F.R.S., F.L.S. (1789-1855) came to the Hutt. A distinguished naturalist whose Birds of Brazil is a classic, Swainson took up farming despite Maori harassment. In the 1850s he was engaged by State Governments in Australia as a botanist, but then returned to the Hutt. He made many hundreds of brilliant pencil drawings, mostly in Wellington province. The largest collection, of 200 - including beautiful wash drawings of Sicily - is in the Turnbull Library, with several hundred natural history drawings as well. Other collections are in the Auckland Institute and Museum library, the National Art Gallery, the Dominion Museum, the Hocken Library and the possession of the artist’s descendants.

Early Wellington view (Hawkestone St) by Brees
An important arrival in 1842 was Samuel Charles Brees (1810-65), successor to Mein Smith. He carried out useful surveys for the Company, including the route to the Wairarapa across the Rimutakas. Ironically, he is noted for the black and white engravings made by Melville from his watercolours for the artist’s Pictorial Illustrations of New Zealand (1847) published in London in several editions. There are modern colour reproductions of four plates and in 1968 Avon Fine Prints Ltd published a facsimile edition from the Turnbull’s rare hand-coloured copy. This library holds 32 Brees watercolours, a few are in private hands and the Hocken has a major watercolour of an 1843 Maori meeting in the Wairarapa.

Several cadet surveyors accompanied Brees, one being Edmund Norman (1820-75), who later lived in Canterbury for 20 years A few of his finely detailed pen-and-pencil sketches are found in the Turnbull and Hocken collections, and excellent lithographs of Wellington, the Canterbury Plains and Lyttelton - the latter two being reissued in 1970.

A great French etcher, Charles Meryon (1821-68), served in the corvette Le Rhin at Akaroa, 1843-46. In 1848 Meryon exhibited at the Paris Salon a huge drawing reconstructing the death of Marion du Fresne at the Bay of Islands in 1772. Despite inaccuracies of presentation, it is a major work. Part of the Rex Nan Kivell Collection in the National Library of Australia, the picture was presented to New Zealand in 1967 on the visit of Australian Prime Minister Harold Holt and placed in the Turnbull Library. Meryon published a volume of Pacific etchings in 1868, four showing Akaroa in 1845.

Since Cook’s Voyages appeared, most New Zealand engravings in England and Europe derived from plates in that publication, until the advent of missionaries in 1814 and colonisation in 1840 stimulated interest in this country. Far more illustrations of New Zealand appeared than is generally realised. An invaluable forthcoming publication from Avon Fine Prints Ltd.,  Early Prints of New Zealand, by E.M. and D.G. Ellis, provides an annotated checklist of all those issued between 1642 and 1875. Many early pictures were re-engraved again and again, often becoming quite misleading. Original artists were rarely acknowledged.

The Illustrated London News commenced in 1842 and for over 20 years published numerous New Zealand scenes. Some early views have often been used in modern books. The best collection, in black and white, is the outstanding pictorial history, Making New Zealand, published by the Department of Internal Affairs for the 1940 Centennial and matched only by New Zealand’s Heritage. Increasing interest in our early art has been encouraged by the annual colour print series published by the Alexander Turnbull Library Endowment Trust Board since 1963. The Hocken Library and commercial firms have since entered the field.

Edward Jerningham Wakefield accompanied his uncle in the Tory and in 1845 his Adventure in New Zealand, published in London, was accompanied by a separate folio of 20 black-and-white plates - again there is a hand-coloured Turnbull copy. The Illustrations were after such artists as Heaphy, Mein Smith, Brees and Fox, employed by the Company. A.H. and A.W. Reed issued a facsimile in 1968.

The New Zealand Company supplied some of our best artists, among them Sir William Fox,
Canterbury Plains from the Port Hills by William Fox
K.C.M.G. (1812-93), until latterly known chiefly as a politician. Several times Premier for brief periods, he was knighted in 1879. As an artist he is now considered, at his rare best, to rival Heaphy.
Fox arrived at Wellington in 1842. For some years he worked for the Company before entering politics, carrying out explorations in the Wairarapa (1843); and the Nelson back country (1846-47) with Heaphy and Brunner, where he did some of his most brilliant watercolours. Although lacking the easy technical skill of Heaphy, Fox could respond superbly to the New Zealand scene, capturing it without any intrusive anglicisation - a fault in so many of his successors.

The hundred watercolours Dr T.M. Hocken received from the artist include some of Fox’s best work - notably views of Auckland and Wanganui in the 1850s - as do the 20 purchased by Mr Alexander Turnbull in 1915. The latter, with Heaphy’s and Mein Smith’s, came from the New Zealand Company’s archives. Nine paintings by Fox have been reproduced as colour prints by the Turnbull Library, four being selected from the 250 in the Wilkie Loan Collection.

Angas portrays Maori life
A lesser but more widely known artist than Fox - or Earle, though like him he spent only six months here - George French Angas, F.L.S., F.Z.S. (1822-86), came from South Australia in 1844. Most of his visit was spent in the Taupo and Wellington areas. A facile and competent artist, Angas specialised in native studies and his records of the Maori are important though the features are too European. Most of his watercolours are in the South Australian Museum but the Turnbull purchased two in 1969 - one a portrait of Tamati Waka Nene - and already held an album of preliminary sketches for New Zealand watercolours.

Angas is famous for his large volumes of colour plates, The New Zealanders Illustrated (1846-47), South Australia Illustrated (1847) - both reproduced by Reed in 1966 and 1967 - The Kaffirs Illustrated (1849) and Savage Life and Scenes in Australia and New Zealand (1847), illustrated in black and white. His New Zealand watercolours have also been reproduced by Reed.

Typical of many young men of good family who came to New Zealand to attain considerable success is Sir Frederick Aloysius Weld, G.C.M.G. (1823-91). Arriving in 1844 he left in 1867, being Premier 1864-65. He was knighted in 1880, having held several colonial governorships elsewhere in the Empire. Virtually undiscovered as an artist, Weld was a most accomplished watercolourist. A few of his paintings are in the Canterbury Museum.

Throughout the British Empire soldiers and surveyors were prominent as early artists. New Zealand was unusual in that here surveyors preceded the soldiers. The first Maori-European wars broke out in 1845 and several soldier-artists made useful records of he campaign and its milieu. Officers received some sketching tuition as part of military training and many were proficient in watercolours. Two of particular interest are Colonel Cyprian Bridge (1808-ca.83) and Lance-Sergeant John Williams, both of the 58th Regiment. Bridge, then a major, kept a most unusually candid journal of the Northland campaign against Hone Heke: a transcript is in the Turnbull Library, with some 50 pictures by the two artists, some being alternative versions. Supplying excellent illustrations of the war, some were used in James Cowan’s The New Zealand Wars and two have been published as Turnbull prints. Williams was the better colourist but most of his watercolours, including four in the Hocken, are copies of Bridge’s.

Another soldier-artist of merit was Lieutenant-General George Hyde Page (1823-1908) who, as lieutenant in the 58th, also came here with reinforcements in 1845. The Turnbull has five of his paintings, one in oils. Lieutenant-General Charles Emilius Gold (1803-71) was colonel of the 65th Regiment, stationed in Wellington from 1846 to 1858. The Turnbull’s Gold collection, recently augmented by purchases in London, contains 37 watercolours, some of much historical interest. Gold was an amateur artist but his work has marked appeal.

Although some of Cook’s New Zealand charts remained in use for two centuries, more detailed charting of our coasts was an early necessity. Admiral Richard Aldworth Oliver, R.N. (1811-89) as captain was in command of H.M.S. Fly surveying New Zealand and Pacific waters. He was a sensitive, accomplished amateur who painted many landscapes and Maori studies. A large collection, held by his grandson in England, was exhibited here between 1948 and 1952. In 1852 eight coloured lithographs by Oliver were published in London as Sketches in New Zealand,  now a collector’s item. Three watercolours are in the Turnbull collections, with photographs of those in England and photocopies of Oliver’s New Zealand journals.

One of PJ Hogan's paintings of Auckland (1852)
The year 1849 saw three important arrivals. Patrick Joseph Hogan (1805-78) came to New Zealand as a soldier but took up art and surveying until leaving for Sydney nine years later. Frequently used as illustrations are four very fine lithographs of Auckland in 1852 after Hogan. A hand-coloured set in Government House, Auckland, was recently reproduced, as was a fifth lithograph, the original watercolour of the latter being in the Auckland Institute and Museum Library. John Buchanan (1819-98) reached Dunedin in 1849 and was first a surveyor, laying out Dunedin, then botanist and draughtsman to the geological survey service. His book on New Zealand grasses was published in 1880. In the Hocken Library are eight watercolours, that of Milford Sound being unexcelled among New Zealand paintings. There are 36 Buchanan pencil sketches and wash drawings in the Turnbull collections.

The Work of Barraud
In 1849 Charles Decimus Barraud (1822-97) arrived at Wellington. Although he came from a family of artists he set up as a chemist, but for the rest of his life painted watercolours prolifically throughout the country. In this century he has tended to be discounted as another Victorian colleague of John
Print of CD Barraud's "Port Chalmers" painting
Gully, but his reputation is rising again as he becomes better appraised from the 250 Turnbull watercolours, most of which were made in the field. Five have been issued as Turnbull prints. Barraud was inclined to overfinish work intended for exhibition. He achieved great success with his volume of chromolithographs, New Zealand: Graphic and Descriptive, published in 1877; a few of the plates have been reissued lately.

Barraud was the first president of the New Zealand Academy of Fine Arts, which he was instrumental in founding in 1889. He was among the first wave of New Zealand artists, those who were consciously (even self-consciously) artists, whose work began to attract public attention. This marked the change in social attitudes which enabled the next generation to accept the possibility of art being a profession in New Zealand.


Store re-design for New Zealand Fine Prints

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Last day for our old storefront design
After two years of customer research, user testing, design & development the fifth generation of New Zealand Fine Prints' online store went live on Thursday August 30.  So many new ways to find art - searching by shape and size were two of our most asked for features and we are delighted to be rolling these filters out alongside hundreds of other changes.

The design of some of our store elements go back to 1999, nearly twenty years which is an eternity in online shopping and user experience terms.  Prints.co.nz has evolved through 5 major re-designs and this was one of the biggest.

Aside from so many new paths to discover art we have re-built the store from the ground up on a responsive platform which will improve customers shopping experience on mobile and tablet devices.  Behind the scenes there are extra layers of security to protect our customers privacy too. 

The launch has gone relatively smoothly apart from some broken image links for recently added products which took a few hours to fix.  We are now in the post launch QA (Quality Assurance) design testing phase, over one hundred outstanding issues with styling yet to be addressed. 

With orders coming through and shipping out we know we haven't broken the site though and it's so exciting to be looking forward to rolling out all the new features over the next few months.
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